Email marketing is never a guaranteed win. But it is important to realize that there’s a right and wrong way to go about email marketing. Today we are going to share six tips to help you drive engagement and ultimately improve your revenue.
Create Strong Content
Content is always king. Focus on creating and sending high-quality (personalized) emails rather than sending many general emails that don’t provide value. Creating personalized emails for tightly defined segments takes time and money. But the results speak for themselves.
Send More Frequent Emails
Frequent emails are better than infrequent email. Most people email their list infrequently — perhaps once a week or once a month. Because they think that they don’t want to “disturb subscribers.” But how effective is that? If you are sending an email once a month or once every few months, there’s a high chance that most of your customers or subscribers forgot you.
In marketing, there is a rule of 7 that says that the average customer needs to see your offer at least seven times before really noticing it. In the same way, more emails is always usually a good thing — especially if you have been very infrequent with your emailings. Of course, this should not be annoying but need to be done artfully
But you should always remember too many emails is one of the top reasons people cite for unsubscribing from email lists. However, if done properly, sending more emails will always improve conversions, revenue and traffic.
Can you imagine how many subscribers can you get from a properly run giveaway? For Josh Earl, a giveaway resulted in
almost 200,000 subscribers and a massive 3,418 percent increase in email list size in just 11 days.
If you’re experiencing slow email list growth and want to boost it, one of the best way is to running a giveaway. It will surely turbocharge your list growth.
But before you start you need to prepare something which your readers and visitors are awaiting. It could be a paid product you own, a popular paid product in your niche or a widely recognized gadget.
Remember to make it a condition that people share it on FaceBook or Twitter or GooglePlus and signup to your email list to participate in your giveaway. You can even Give people bonus points for inviting their friends to participate in your giveaway.
Optimize Your Email for Mobile Devices
Research shows that a whopping 65 percent of all emails get opened first on mobile devices, and more shocking is the fact that 75 percent of emails will be deleted if they can’t be read on a smartphone. If as much as 75 percent of your emails are deleted, what’s the point of email marketing?
Automate Your Email Marketing Efforts
Currently, email marketing is much more complicated than sending the same email to everybody at the same time — with some email marketing service providers, you can automate emails to be sent to people based on what they click, their time zone, which of your emails they open and other factors. In fact, some email service providers are already experimenting with Artificial Intelligence to monitor people’s habits and optimize your emails for them accordingly.
It is important to make effective use of the automation features offered by your email service provider, or switch to a more sophisticated service if your current email service provider doesn’t offer automation features.
Be Prepared For Product Seasonality and Retail Holidays With a Newsletter Calendar
More often, Digital marketers end up writing their Valentine’s Day campaign on February 13 or their Halloween campaign on October 30. Considering how much creative and commercial potential there is in these events, it’s important to have a system that ensures you’re always one step ahead of the competition.
One of the easiest ways to ensure you’re never rushing to send a campaign out is to build a 12-month newsletter calendar that includes both retail holidays and events specific to your own business seasonality.