Each week get your digital marketing questions answered by Tim, Head Ninja at Digital Marketing agency Exposure Ninja: https://exposureninja.com
This week, Tim explains the difference in approach between B2B marketing and B2C marketing.
The basics are always the same:
– The right MARKET
– Targeted with the right MESSAGE
– Using the right METHOD
But it’s in the nuance and execution of these principles that B2B marketing is an altogether different beast.