Building The Perfect Mailing List [PDF]

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Your opening paragraph should draw your reader into your page, hold their interest, and make them want to continue to read. You could tell them the two or three major benefits they receive from reading this letter, or you could state a little know fact or ask a question that creates curiosity as to what you’re about to reveal to them.

Learn about benefit orientated main headlines, sub headlines to amplify the benefits or competitive positioning of your offer and the sub headline into all the benefits they get and much more.

Total Pages: 24 Pages



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