The constant evolution of media is changing the way consumers interact with brands. To respond to this change and capture its potential, marketers must fundamentally reboot their strategies, organizational structures, and ways of working. Here’s how to realize the potential of digital marketing.
Welcome to the official YouTube channel for The Boston Consulting Group. Since 1963, BCG’s experts have been helping businesses, governments, and non-profit organizations build lasting advantage. As a leading management consulting firm, BCG empowers clients to make the changes needed to seize the competitive advantage and win. The independent spirit handed down from Bruce Henderson, BCG’s founder—always challenging the status quo—has given the firm the courage to look beyond the obvious in pursuit of lasting solutions for our clients.
Like BCG on Facebook: https://www.facebook.com/TheBostonConsultingGroup
Follow BCG on LinkedIn: https://www.linkedin.com/company/the-boston-consulting-group
Follow BCG on Instagram: https://www.instagram.com/bcg/
Follow BCG on Twitter: https://twitter.com/BCG
Find BCG on Google+: https://plus.google.com/+bostonconsultinggroup